FARFETCH Sneakerplex

Sneakerplex was a platform product that explored how to reach luxury and limited edition sneaker audiences and educate them on the FARFETCH sneaker offering. Demonstrate the huge range, exclusivity, rarity and ever-updating nature of the Farfetch sneaker offer. Communicate upcoming sneaker arrivals on FARFETCH and reach new relevant audiences.

We wanted to give sneaker fans a concise overview of upcoming drops on FARFETCH. Get the info that matters to fans, where and when they need it. To do that we created the Sneakerplex platform product. At it’s core an API that had a range of content that could be leveraged to create content across platforms on the fly

INFO THAT MATTERS

  • Upcoming drops

  • Availability

  • Range

  • Promos

WHEN

  • Before product release

  • When products available

  • Availability Realtime updates (no lag)

WHAT

  • Calendar subscriptions

  • Browser push notifications

  • Email notifications

  • Visual content on social

  • FB Messenger bot

  • Chrome extension

Sneakerplex utilises a database that can enable content on multiple platforms

Sneakerplex: Generative Content

We designed a CMS and visual language system that utilised creating content on canvas to create for

Content Design

Content management

Admin CMS

Watch the mvp version in action

Generated content

Solution
A platform product utilizing an API that creates content instantly thats available on different platforms and products, from notifications and Ai Bots to generative ads, websites, and content. Sneakerplex utilizes smart, creative tech using workers and the canvas to create programmatically generated content on the fly. Sneakerplex enables content to be formatted and distributed on all the relevant channels automactiaclly. Bring awareness of the FARFETCH sneaker offering to where potential customers already are.

Role
Creative Tech & Design Director

Team
Agency: Danger Farms
Design: James Cuddy
Motion: Chris Meadmore