FARFETCH Gaming & The Metaverse
FARFETCH wanted to build our authentic presence within the gaming universe to explore fashion and beauty through the lens of avatar expression. However, we cannot enter this space with just products or one-off activations. We have to create value and create long-term relationships. 90
Solution
A design and motion system that enabled function and expression. Promoting design consistency at pace and scale while allowing designers, creatives, and developers freedom of creative expression.
Team
Role: Design director
Brand: Ronojoy Dam
Agency: Bureau Borsche
Brand platform: Louise Robertson
Design: James Cuddy
Motion: Chris Meadmore