FARFETCH Design Experience System
FARFETCH set out on a quest to bring a streamlined sense of modern simplicity to its visual identity. Define a cohesive system with form and function working on an equal footing. Creating a design system that helps improve creativity, productivity & efficiency across the entire customer experience, leading to greater brand awareness.
Solution
A design system that enabled function and expression. Promoting design consistency at pace and scale while allowing designers, creatives, and developers freedom of creative expression. The system is flexible across both physical and digital touchpoints.
Role
Experience/ Design Director
Team
Brand: Ronojoy Dam
Agency: Bureau Borsche
Brand platform: Louise Robertson
Design: James Cuddy
Motion: Chris Meadmore